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The Entry Point to the South East Asian Pet Market

On the heels of the highly successful Pet Fair Asia in Shanghai, Pet Fair SE Asia will provide North American suppliers with the opportunity to further penetrate the growing South East Asian pet market. Pet Fair SE Asia is exclusively a B2B event, and is expected to welcome 5,000 trade buyers from throughout the ASEAN region. Since China continues to grapple with COVID-19-related restrictions, Pet Fair SE Asia is positioned to be the only face-to-face and international B2B pet products exhibition for all of Asia.

Why South East Asia?

  • With a similar profile to China 10 years ago, the South East Asian pet product market is expected to grow up to 20% annually, from US $4 billion today to US $17 billion by 2030.
  • Within South East Asia, Thailand is the market leader, accounting for 43.6% of the total pet care market, with growth expected to continue, specifically in the category of dry dog food.
  • Changing consumer lifestyle and increasing disposable income is driving increasing acceptance of pets throughout the region, including the more nutritious and healthy pet foods with an +8% increase in pet ownership per year.

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