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China’s most important trade event for the food & beverage industry

Each year SIAL China positions itself as "the event" not to be missed for accessing the Chinese and Asian food market. SIAL China is the world’s 4th largest food and beverage tradeshow, and largest in Asia.

Why exhibit at SIAL China 2024?

The historic and enforceable U.S.-China Phase One Economic and Trade Agreement addresses structural barriers to trade & will support a dramatic expansion of U.S. food & agricultural exports. China is on track to be the leading export destination for U.S. agricultural products for a third consecutive year. Despite the economy's anticipated challenges in 2024, demand for U.S. agricultural products remains strong.

Chinese consumers, especially the younger generation, actively seek out international experiences and products. U.S. exports are poised for success, as they are generally perceived as safe, high quality, and sustainably produced.