Target your exports to Southern China – a leading engine in China’s economic growth

Debuting in Shenzhen, SIAL China SOUTH will take advantage of its location in China’s Greater Bay Area (Shenzhen, Guangzhou, and Hong Kong) to serve China’s second largest regional market.

In additional to a physical tradeshow, SIAL China SOUTH offers an online marketplace & an integrated matchmaking solution that will enable exhibitors and visitors to “meet” all year around.

For those who wish to fully saturate the Chinese market, SIAL China SOUTH in Shenzhen is the first in a series of regional food and beverage events that will be launched by SIAL over the next 3 years. These events will enable exporters to further enter the different geographical & seasonal food markets in China, acting as an extension for the SIAL China flagship show in Shanghai.

Why exhibit at SIAL China SOUTH 2022?

• Significant business opportunities: with about 70 million inhabitants in the Greater Bay Area, and market access to 1.4 billion customers in China, the area is positioned for growth. The Chinese Government plans to invest ¥100 billion in Shenzhen to build an international Food Valley, promoting the Shenzhen food industry as an eye-catching global investment hot spot.
• The historic and enforceable U.S.-China Phase One Economic and Trade Agreement addresses structural barriers to trade & will support a dramatic expansion of U.S. food & agricultural exports.
• China is now the world’s largest agricultural importer, with imports totaling $133.1 billion. Higher-valued consumer-oriented products are now surging ahead of bulk commodities, eclipsing them for the first time in 2019.