Market Research
Industry data, trade and multi-media sweep, key players
The U.S. and Canada comprise a vast market, a daunting target for international show organizers. We have proven that our aggressive, strategic approach is effective at delivering meaningful results.
Research and consider every facet of your given industry
Define a strategy and propose an action plan
Drive comprehensive outreach to the target audience
Grow the North American stake in your event long-term
Industry data, trade and multi-media sweep, key players
Outreach to federal and local government agencies, industry associations
PR road trips, attendance to domestic and competing events
From editorial development and site selection through media contacts and follow-up
Capturing the core target audience through a multi-prong approach
Full-service program aimed at delivering a collective participation
Optimum exposure via direct marketing, media relations, advertising, public relations
Define, target, recruit and invite VIP buyers for on-site match-making programs
Partner with IMEX and expand your reach to North American vendors and buyers