The premier farm machinery show in the UK

Get ready to expand your sales into the UK by joining the nation’s largest farm equipment tradeshow. Coming off of a record-breaking year that welcomed 40,000+ visitors – LAMMA 2026 will return to Birmingham this January 14 and 15, 2026 for its 43rd edition, cemented as the premier event in the UK for the farming and agriculture sector.

Whether a leading manufacturer or a smaller agricultural engineering and machinery company, exhibiting at LAMMA can help you achieve your goals. This is your key opportunity to network with direct customers, introduce new products, and educate visitors about new techniques and innovations.

Why Exhibit at LAMMA 2026?

• From manufacturers and suppliers to farmers and advisors, the business connections made at LAMMA are long-lasting, helping to grow your business and keep ahead of an ever-changing industry
• Serious buyers – 82% of visitors are key decision-makers or have an influence on decisions made
• 71% of visitors from arable/grassland sector work on farming operations larger than 250 acres
• Strong presentation of decision makers from all relevant aspects of UK’s agriculture industry (arable land, beef, dairy, and sheep farming)
• Speaking sessions and robust sponsorship opportunities available to help you market new products to a wider audience more effectively