Connecting the Pet Industry with Asia

Pet Fair Asia stands as the premier gathering for professionals in the pet industry across Asia, serving as a key innovation hub for the global pet sector. With a distinct emphasis on Asian markets, the event offers comprehensive coverage of the supply chain and sourcing requirements. The upcoming 29th Pet Fair Asia, slated for August 2027 in Shanghai, is anticipated to be the largest exhibition for pet supplies worldwide, indicating a noteworthy shift in industry interests towards the burgeoning markets in Asia and beyond.

The 2026 edition hosted its largest edition to date, with 310,000 sqm of exhibition space, filled with 130,000+ professional visitors from 90+ countries. Expect a significant turnout of exhibitors and professionals in 2027 as well, reflecting the accelerating momentum in the industry's focus on this dynamic region.

Why Exhibit at Pet Fair Asia 2027?

• China’s pet food market grew by a CAGR of 25-30% from 2019 to 2023, outpacing all the other retail markets. The rising consumption power from middle and affluent classes is expected to continue to guarantee a long-term resilience for the pet consumer market in the country.
• Increased disposable income allowing more room in household budgets to buy pets, pet food and other pet-related products.
• The show provides an integrated approach to the market, combining high-value B2B networking with direct-to-consumer interaction. This dual-channel model offers two key advantages: securing major international distribution deals while collecting real-time consumer insights. This provides immediate commercial outcomes and invaluable market intelligence, helping brands validate product-market fit and shape future strategies efficiently.