China’s most important trade event for the food & beverage industry

Effectively target 180,000+ dedicated professional food & beverage buyers. With recent U.S.-China trade policy shifts, navigating the Chinese market may seem challenging—but the demand for high-quality U.S. food products remains strong. Now more than ever, being visible in China is key to maintaining and growing your business.

With USDA presence onsite, attending SIAL China can help U.S. companies navigate changes & find real opportunities for U.S. export growth. U.S. exporters experience real results – 2025 USA Pavilion exhibitors recorded on-site sales of $2 million and projected 12-month sales of $31.5 million.