More than a Wine and Spirits Trade Show

Wine Paris & Be Spirits is one of the leading global trade events for the wine and spirits industry, bringing together key buyers, importers, distributors, and decision-makers from across Europe and international markets. Designed as a highly efficient, business-driven platform, the show enables producers to build relationships, secure distribution, and stay ahead of industry trends.

At the heart of the event, Be Spirits is the dedicated showcase for the global spirits sector, featuring premium, craft, and emerging brands across whiskey, bourbon, tequila, gin, rum, and more. With a rapidly expanding footprint, Be Spirits has become a must-attend destination for buyers actively sourcing new and innovative spirits brands, making it an ideal launchpad for U.S. companies looking to grow internationally.

Why Exhibit at Be Spirits 2027?

• 72% of attendees have direct purchasing power, giving exhibitors immediate access to decision makers who buy.
• Position your spirits in front of a highly targeted audience actively seeking new, premium, and innovative products within the fast-growing Be Spirits marketplace.
• Maximize your impact through the USDA-endorsed USA Pavilion and benefit from turnkey booth packages, global promotion through USDA/FAS networks, and inclusions in the USA Pavilion Directory for added visibility.